For Some in Need, Facebook Is Route To New Kidney

Here's another reason for holdouts to join the social media site Facebook: It's a great place to find a kidney.

Between the children's photos and reminiscences about high school, more and more pleas for help from people with failing kidneys are popping up. Facebook and other social media sites are quickly becoming a go-to place to find a generous person with a kidney to spare, according to the people asking for help and some national organizations that facilitate matches.

Damon Brown found a kidney on Facebook after telling his story on a special page the Seattle dad created under the name, "Damon Kidney." His friends and family forwarded the link to everyone they knew and on Jan. 3 a woman his wife has known for years, but not someone they consider a close family friend, will be giving him a kidney.

"She said it wasn't really for me. It was for my kids, because they deserve to have a dad around," said Brown, 38.

Brown's story is not unique, said April Paschke, a spokeswoman for the United Network for Organ Sharing, a private nonprofit organization that manages the nation's organ transplant system for the federal government.

"We see more and more people matched up by social media," she said. "It's an extension of the way we communicate. Before we found the Internet, people found other ways: through a church bulletin, word of mouth or an advertisement even."

This past year, a man in Michigan also found a kidney donor through Facebook, and a Florida woman found one through Craigslist.

Damon Brown admits he was a little embarrassed to ask for help so publicly. Except for telling close friends and family, the Seattle father of two young boys had been keeping his illness pretty quiet.

He was on the official transplant list and had started mobile dialysis through Northwest...