Gambling firms' social messages are ‘thinly veiled’ adverts, say MPs

UK companies accused of undermining promise to stop advertising during lockdown

Gambling firms are undermining their pledge not to advertise during lockdown by showing “thinly veiled” commercials disguised as social responsibility messages, according to MPs who have urged the government to intervene.

The Betting and Gaming Council (BGC), whose members make up the vast majority of the UK industry, vowed last month to suspend TV and radio ads in response to concerns that vulnerable people and children were at greater risk during Covid-19 isolation.

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