Purchasing luxury goods can affirm buyers' sense of status and enjoyment of items like fancy cars or fine jewelry. However, for many consumers, luxury purchases can fail to ring true, sparking feelings of inauthenticity that fuel what researchers have labeled the "impostor syndrome" among luxury consumers.
Luxury consumption can fuel 'impostor syndrome' among some buyers
- PhysOrg
- 20. 12 2019 (18:27)