Marlboro Man, or his current macho billboard equivalent, is putting off metrosexuals from buying products, research shows. A new study shows that men with characteristics such as sensitivity and tenderness are put off products promoted by advertisements featuring squared-jawed hunks, preferring those featuring more feminine looking male models instead.
Macho Advertisements Are Putting Feminine Men Off Products, Research Says
- ScienceDaily
- 13. 9 2007 (06:00)