With the rise of globalization, geographic borders are becoming less relevant for making charitable donations, which means nonprofits and charities can make more effective pitches to donors by emphasizing higher-level concepts such as morality and idealistic values, said Carlos Torelli, a professor of business administration and the James F. Towey Faculty Fellow at Illinois.
Study: Interplay of impact, moral goals influences charitable giving to different causes
- EurekAlert
- 7. 7 2020 (06:00)