Corporations spend billions of dollars each year on food advertising. For example, Kraft Foods, PepsiCo, and McDonald's each spent more than $1 billion in advertising in 2007. A new study suggests those advertisers are missing out if their ads only mention taste and ignore our other senses.
Taste Sensation: Ads Work Better If All Senses Are Involved
- ScienceDaily
- 22. 7 2009 (05:40)