Thrift shops thrive when disorder is balanced with high seller knowledge

One person's trash may well be another's "come up," or what the rapper Macklemore calls hidden treasures in the song "Thrift Shop," but only if secondhand shoppers follow the rapper's lead and dig through what are sometimes messy bins. New research from Penn State and Texas Christian University shows that shoppers looking to "pop some tags" may be drawn to disordered thrift shop displays because they signal hidden treasure in their inventory.