In some cases of ineffective messaging, it might be appropriate, despite the aphorism to the contrary, to blame the messenger. "Our findings suggest that telling stories when communicating can make the speaker appear more warm and trustworthy, as opposed to... providing only statistics and figures," says UB researcher
Don't blame the messenger -- unless it's all stats and no story
- EurekAlert
- 6. 3 2020 (06:00)